About Us

 

Welcome to Blood Sweat and Crowns, a place where every woman’s journey is celebrated—from the battles fought to the victories claimed. My name is Nichole J., Navy veteran, associate professor and mental health professional. I created this brand for the fierce, ambitious women who refuse to let life’s struggles define them, but rather use them to shape their own powerful stories.

With years of experience in higher education and human services, I understand the importance of mental health, resilience, and community. Blood Sweat and Crowns is more than just a brand; it's a movement that empowers women to wear their resilience with pride. I know what it’s like to face challenges—to feel the weight of self-doubt, imposter syndrome, and the pressure to be perfect. Those experiences fueled my passion to create a community where women support each other, rise above the struggles, and wear their crowns unapologetically.

Here, you'll find stories of growth, mental health, and courage. From bold t-shirt designs that speak directly to your struggles and triumphs, to content that inspires you to step into your full potential—everything at Blood Sweat and Crowns is crafted to remind you that you are both a warrior and a queen.

Whether you're navigating your own battles or stepping into your next chapter with strength and purpose, I want you to know that you’re not alone. Blood Sweat and Crowns is here for the fighters, the healers, the dreamers, and the doers—the women who know that every drop of sweat and every scar tells a story worth sharing.

Thank you for being part of this journey. Together, we wear our crowns, not as an accessory, but as a testament to all we’ve overcome.